Carbon is obviously one of the key issues facing our society today. Different materials and supply chains have different carbon footprints and in order to move towards a lower carbon future it is important to understand which of these have a lower overall footprint. This sustainability tag indicates a material that has a reduced carbon footprint when compared to it’s virgin material equivalent. Grounded has built a proprietary impact calculator that allows us to accurately model and understand the carbon footprint from various materials and supply chains.